Yet Garhwali music also faces specific challenges due to its topography, high percentage of emigrants and labeling as “regional music” these challenges can be analyzed ethnographically from the point of view of artists and audiences. MP3s and MP4s are gradually replacing DVDs and CDs on the market, and the economic scenario is comparable to that of national creative industries: a more scattered distribution of content and profits, a tougher competition for visibility. It has been a game changer for the creation, circulation and consumption practices of Garhwali music, a repertoire sung in the local dialect. Challenging opportunities: When Indian regional music gets onlineĪlong with better connectivity, massive free music downloading and streaming have reached the Himalayan ranges of the Garhwal region (North India) in the 2000s.
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